I must be missing something.

This looks just like the thousands of products which came before it (these muscle/pulse devices have been around for at least 20 to 30 years).

Yes, it now has an app, instead of a controller connected to wires, and yes, it might also act as a TENS machine. But these are pretty much all that sets this apart from the tech of the 80s & 90s.

It looks like it might hit its funding target. It seems people are still taken in by a "doctor" in a doctors uniform, making big claims & promises.

"Prepare like a pro...train like a pro...recover like a pro...be a pro!" Wow!!! So, I'll be a pro, and healthy and active if I buy this tech. Wooohoo :)

I am joking around (a little) here, but come on...if you want to lose weight/body fat, this will not do it - hard work will. If you want a hulking great muscular body, this will not do it - hard work will.

Having said all that - thanks for hunting, @jesse12 :)