S.H.E
Chrome extension to remove search bias
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S.H.E. transforms the way we see women by transforming the way we search. With S.H.E., you’re helping give women’s accomplishments the visibility and representation they deserve.
S.H.E is a chrome extension with a powerful mission, the goal is to change the way Women are represented online.
Search Engines like Google, diminish the profiles of women and their work while also elevating more of the negative endeavors of women.
Only 10% of search results for “CEO” depict women, despite women comprising 28% of the occupation. Search any common job and when women appear, they are lower in the results than men 60% of the time
The S.H.E extension was built in such a way that it gave women the proper representation that they deserve when it comes to online search.
Search engines query, determine relevance, and present results.
The S.H.E. extension operates on the search backend, filtering and repositioning results to yield more accurate results.
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