B2B contact data and sales intelligence refer to information about businesses and key decision-makers within those businesses that can be used to target and approach potential customers in a business-to-business (B2B) sales context. This data is typically collected, organized, and provided by specialized companies that focus on aggregating and maintaining accurate B2B contact information.
Here are some common types of B2B contact data and sales intelligence that can be useful for sales and marketing purposes:
- Details about the company, such as its name, industry, size, location, and financial information.
- The names, titles, email addresses, phone numbers, and social media profiles of key decision-makers within the target companies, such as CEOs, CTOs, CFOs, and other relevant contacts.
- Firmographic data includes characteristics specific to businesses, such as annual revenue, number of employees, years in operation, and geographic location.
- Technographic data focuses on the technology stack and software used by the target company, providing insights into their technological infrastructure and potential needs.
- Intent data indicates the online behavior and actions taken by a company or individual that suggest their interest or intent purchase certain products or services. This data enrich can help identify warm leads.