Sounds innovative but somewhat useless for those of us that already own a gooseneck kettle that shuts off automatically just at the right temperature for coffee (no need for a thermometer) and a simple timer to measure the brewing time (no need for the hourglass feature). A twist off bottom sounds useless as well… the problem with cleaning a french press was not so much washing the grinds out of the glass container but rather getting the grinds out of the mesh filter area where they get wedged in! The AeroPress is so darn easy to clean and it gives you both a paper or metal filter option… why would you use this over an AeroPress? @rizkydemora Good job product