Honestly I do like the Promoted Content concept and it seemed to be working early on in its adoption, sort of. To start most people throw their SBD away when it comes to promoting their posts. I see .01 here, .05 there, and even 1-5 SDB that will do absolutely nothing but get your post listed lower then it would be on the New Content Feed. So I just want to let however is trying to promote their post with these small amounts to just STOP, its a waste of your money, period. I was going to do a full statistic/analytic post about the promoted content page with a more in depth look then just earned vs spent (which really doesn't say anything) but I'll leave that on the back burner with the 100 other posts I have half finished, just keep getting side tracked. Speaking of... Anybody else want a post view counter? - Would help with seeing results...
Secondly who actually goes to that promoted tab? I tend to go there less and less and I'm sure I'm not the only one. The fact that users have to seek out promoted content is contradictory. Promoted content is just another form of an advertisement and should be treated as such, in a way. I'm not talking about all of the negative aspects of advertisement - irrelevant, annoying, in your face... when it comes down to it these are just posts on Steemit, which make them great relevant advertisement. So I think we should do much more for Promoted Content and actually get it seen by users instead of being shunned into a corner or tab in this case.
Potential Solution to both attracting more competition in Promoted Content, many more eyeballs, and increased potential post rewards would be to display the Top Promoted Content within all of the feeds on Steemit. Not unlike google and all major search engines promoted content (ads) are displayed within the regular content. We could go with the top position, like some do, or just have the posts displayed in-between every 10 posts on the feed or so. Here a little mock of where the Promoted Post would live on the trending page (Though I'm sure most of you could have just pictured it in your mind) I didn't bother to design something for this one it's more just to illustrate a point.
As you can see this would be anything but annoying or irrelevant. It wouldn't take away from the platform and would give these posts much more bang for their buck! At the same time this would drive up competition, which would up the cost, which would help with Steem prices in the long run. This is just some food for thought and would love to hear what everyones thoughts on it.
Blue
Good post!
Promoted posts should be visible first on steemit imo.
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Seems like a reasonable idea to me.
I usually hit Promoted content after I've already read my feed, trending, and curated a few new posts. It's rare that I have that much free time, but it does happen now and again. :)
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I'd say this is the case for most of us on here currently and even with the lower amount of posts coming in right now due to the lowering price of steemit and user depression its still hard to get over to promoted
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Exactly, I saw how long it took me to login (correctly) and transfer SBD to STEEM, which is still pending and it is time consuming.
Something I'll experiment with later.
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I have looked at the promoted tab at best once every few days. Good suggestions.
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Linking this to digital advertising, I have to agree that the promoted tab should come with some kind of guaranteed visibility across the platform. If you're willing to pay 200 SBD to promote a post, 100% viewability, above the fold, doesn't seem an unreasonable ask. I especially like the idea of couching it organically at every X post. Eventually, I imagine there will be demo tools and everything.
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True, at least with google if you pay top dollar you get the desired guaranteed visibility and possibly even more so if you really outbid everyone else, more eyes at a better value. I just don't see much harm in throwing them in the box on the tending page or what have you , just like any other post you may not like just skip over it or maybe you get to read something you wouldn't otherwise.
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Post-Millenials bypass Google now and go straight to YouTube.
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i have promoted a few of mine and others but your statement about 1-15 may be true. However, I do think there are people who go in the Promoted tab. For myself, I do go in about once a day and scroll down about 10 screens to quickly see if there's any interesting thing.
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It would be interesting to get the numbers on how many uses go into the other tabs besides home and trending, which I feel are by far the most visited tabs, maybe followed by new. Each user is different and again analytics on that would be great, I'm believe I saw someone post the google analytics on steemit before? Anyway I think we need more data to really get the insights into this
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I don't go to the promoted tab and I generally don't promote. I've only done it a handful of times, first couple for the novelty and then out of desperation which didn't pay off, of course.
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From my personal experience I can confirm that promoting in the range from close-to-zero to 10 SBD does not convert in any observable manner. Nevertheless, I don´t want to discourage people from experimenting with the option to promote and conversion may change over time.
The main point for me though is that the actual purpose of the promotion channel should be to pull money from the outside!
So, what I actually would like to see in the promotion channel are a posts from Coca-Cola, General Motors, Amazon, Apple, you name it.
How do we get there? It´s very simple yet tough at the same time. With every additional pair of eyeballs we get one step closer to that scenario. But to achieve that, we need to scale beyond the blogosphere.
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Getting advertisers from outside the platform would be interesting but who ultimately gets the revenue from this? Are you proposing that the revenue gets dumped like @null does and just simply aid in the smoothing of over inflation in the currency? Plus do people really want to see these ads on their feeds? seems like all I have is questions haha
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Maybe advertiser would open an ad account, so that way their post (ads and or commercials) aren't able to be flagged for spam. Or naturally, everything they post would be in the promoted section.
As long as they buy SBD to promote ads, or for STEEM Power for a more in depth marketing campaign. It would increase the value of STEEM.
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Advertizers could either try to appeal the community with great content and to get visibility by a sufficient number of upvotes or they promote via @null to buy the exposure they want.
What I personally would find most important is that a post as soon as it is promoted becomes caged into the promoted channel and does not appear in other feeds side-by-side with non-promoted posts.
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I have stopped promoting my posts due to this exact fact. Unless you promote using a ton of money you will simply be put at the bottom of the list. I was going to promote my newest listing but thought better of it.
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Good. Every time I look at @null's wallet I feel sorry for those who don't really understand that you need to put more $ in for it to do anything at all and even if you do as we can see not much guarantee in the current system
A quick after thought... 1. Make a minimum , like $1 SBD and on top of that even at the smaller amounts let these posts get placement on the trending page for a limited amount of views?
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That would definitely give more chance to others who do not have tons of SBD to be seen a little more and would level the playing ground a little more. Great idea, hopefully it is picked up and used or at least altered and part of it gets used.
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It's really just some thoughts I had since Promoted Content started and I really do want to finish up my in depth analytics on this, comparing on avg post revenue vs new revenue and many other factors we haven't really looked into. Also would love a post view count...
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I am also reconsidering it now. It did initially seem to have an impact but now it seems to make no difference because I haven't just used it for my posts I've used it quite a lot for other people too. It is simply not worth the cost as it stands.
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Yes currently the costs don't correlate with the results especially when bidding small amounts , which get you nothing.
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I wrote a script that will find promoted content that is promoted by a third party rather than the author. I think it's interesting when that happens.
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FYI - I've never gone to the promoted tab.
Also, I've never printed my posts.
But at least two of mine were printed by someone else.
One was for $3.00 and another for $1.00
Not sure of results.
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Since promoting content adds to the wealth of the whole community, it would only be reasonable to not hide it under a tab nobody clicks on - and to display it visibly in the sidebar, for example, or above the
trendingresults, to "incentivize" advertisers to burn their money.Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
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