Steemit Appoints New VP, Hints At Move Away From ‘Crypto-Centric’

Decentralized social media platform Steemit has
announced a new marketing direction and the
launch of a “crowdsourced growth” initiative.
In a press release, CEO Ned Scott announced
that Mitchell Loureiro as vice president of
marketing would help in “taking Steemit from a
crypto-centric project to a household name.”
“The way Mitchell thinks [...] is genius, and
completely reflects the nature of our innovation;
decentralization, empowering the people, and
incentivized community interaction,” he
commented.
Mitchell had previously been involved with the
Nxt Foundation, contributing to its Ardor token
distribution phase.
“By leveraging the wisdom of the crowd to
amplify and multiply the impact of marketing
efforts we’ll build out countless sub-
communities, each incentivized to grow until we
join the ranks of the social media giants,” Scott
added.
At the same time as Loureiro’s onboarding,
Steemit announced that crowdsourcing will play
a significantly larger part in determining the
platform’s future.
In a post Thursday, Loureiro wrote in his new
capacity:
“We believe that the only way Steem growth can
scale is for it to come from the community
itself. So we’re going to create community-
driven growth processes from the very start.
That’s right everyone, we’re crowdsourcing
growth for Steem.”
The project has faced its fair share of criticism
in the past, notably shortly after its debut when
in July last year a hack saw around $85,000
taken from accounts.