What if you buy 700000 steem and then gradually spent those steem over time to get the attention of the masses/people? (everyone that reads/watches your advertisement and maybe upvotes it for visibility against the "evil" whales is rewarded by your 700000 steem)

Instead of you paying google or any advertising company, you pay directly everyone that is watching/reading your advertisement.

I don't know exactly how it will work in the end, but I know for certain that the devs of steem are much smarter than you and me. And keep in mind that we are still in beta, steem is only a few months old for gods sake!