1. New Wording, New Focus, Same Design.. why?

While getting the billboard design ready and working on the details I was faced with a decision to make regarding not being able to place steemit.com on this board per @Ned's request to avoid any liability, I realized that if I wanted an optimal way to advertise the Steem blockchain to the outside world, I would have to get clever... so after asking around and getting a no from @Zappl, I approached @Steepshot who is still in alpha, but is willing to let me advertise their product in September  on a billboard in Seattle, Washington as long as it has some features finished and polished, if not I will have to go to option #5 which is to utilize a domain such as www.steempays.com which I have already purchased. 

So with that being said; we are still focusing on onboarding users into the ecosystem, but are too early to the game for anyone to be massively interested in a free billboard advertising the services and/or products... thus we are pivoting to focus on something more interesting such as SteepShot, so we can hopefully peak the interest of the power users willing go to do the extra work needed to sign up for Steem and SteepShot.

2. Will SteepShot even be ready by then? 

That is the main question, I have been speaking to the devs and while they want me to hold off as long as we can, a billboard design must be submitted at some point as the contract has been signed and is moving forward regardless. If Steepshot is not deemed ready for this by September I will simply do a last minute design change and throw together a basic landing page for SteemPays.com and use that instead; but the concept is always the same; educate people about these products, whether they are 'ready' for prime time or not. One way or another I will get more Washingtonians on Steem, because that is the goal!

3. Alternatively we can run a campaign via www.steempays.com if #SteepShot ends up not feeling 'ready' for this sort of advertising... 

As mentioned above, I have been slowly preparing for the scenario where @Zappl, @Steepshot and @Ned all declined this offer, and will be spinning up an educational website about all the new Steem blockchain applications so that I can grow my local Steem community, as in the end thats the goal of this project! Just being a #steembassador to the best of my abilities! And besides, the more #steempowered marketing we have going on the better in my opinion...

Will provide another update in a few weeks as the deadline for artwork submissions come closer.

Thanks for the support everyone!

//Don't forget to follow, upvote and re-steem!