WORLDCUP: SOCCER
EXAMPLE:
FIFA Official App on the App Store - iTunes
itunes.apple.com/us/app/fifa-official-app/id...
Jul 02, 2017 · Read reviews, compare customer ratings, see screenshots, and learn more about FIFA Official App. Download FIFA Official App and enjoy it on your iPhone ...
Buy Rugby World Cup - Microsoft Store
www.microsoft.com/en-us/store/p/rugby-world-cup/9nblg...
The first independent application (unofficial), 100% free with no advertising and no sponsor, dedicated to the Rugby World Cup 2015, exclusively developed for Windows ...
FIFA World Cup (@FIFAWorldCup) | Twitter
twitter.com/FIFAWorldCup
The latest Tweets from FIFA World Cup (@FIFAWorldCup). Updates for Russia 2018 & #WCQ provided by the Official Site of the FIFA World Cup
World Cup is the other type of Football, better known as soccer. I used my reference in the body to show how this organization is using modern day resource examples, Twitter, I-Tunes, even Microsoft Apps. I admire this because I see that this type of utilization efforts are used to keep track of the huge fanbase on a global note. I like the structure of the new era adaptations to current times. Im sure they also have a Instagram, Facebook, youtube ads, EVEN APPS. I see the formula, now heres the picture to match. Imagery n reality basically meets here for this content. Also, I think this type of curation provides a platform to advertise and sell other products, especially in the off-season.
“According to Visible Measures, a total of 671 million video views were racked up by the top 97 social campaigns around the World Cup. “
“Performance ranged from 69% above average in college-heavy markets like Gainesville, Florida, to 44% above average in Madison, Wisconsin to 26% above average in Lexington, Kentucky. (Since we were looking at share-of-voice as opposed to tweet volume, we controlled for millennials’ tendency to tweet more in general.) This conclusion is borne out by Facebook data, where 18-24 year olds over index for soccer interests by nearly 100%.”
“Univision has already been dubbed the winner of this World Cup, delivering 35% of the total audience for the final. In key markets, and for certain games (like the Netherlands vs. Mexico), Univision routinely out delivered ABC or ESPN.”
Yes, when I see these demographics, I see into how the marketing and advertising is structured. Quite impressive. Shows on television and radio, in my opinion will have a major impact on viewership advertisement platforms. I really am learning here so I have no opinion of a “don’t”, everything is pretty much a “do” here. The entertainment value is a combination of kicking a ball, competing nations, beer, hot chicks and sports bets, with high viewership numbers which leave room for major endorsements opportunities. I am impressed actually. To detail this on a deeper note, this is a wonderful opportunity to find sound investments stock wise. Currently, SnapChat ($SNAP) is trying to buy the rights to the World Cup. With the Stock-Market is at all-time lows.
REFERENCE:
World Cup Demographics - Business Insider
www.businessinsider.com/world-cup-demographics-2014-7...
Jul 16, 2014 · A Study Of World Cup Tweets Reveals Important Insights About The Demographics Of Soccer
NIKE:
Nike To Stay Out In Front With Biggest Data Of All: Demographics
www.forbes.com/sites/pamdanziger/2017/06/19/nike<...
Jun 18, 2017 · Nike's Consumer Direct Offense hinges on 12 Key Cities strategy where demographics show its best prospects, active, young high-earning customers live. Key ...
Nike’s Fastest-Growing Demographic Segments - Yahoo
finance.yahoo.com/news/nike-fastest-growing.....
The women and young athletes demographic segments saw the greatest sales traction in fiscal 2015 for Nike.
Kohl's®: Nike Gear - Get Nike Apparel & More.
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Nike demographics, I admire because its taylored to a personality and not a type of person. Nike pretty much covers any and everyone. I seen baby shoe versions of Nike Air Jordan’s. Again, you have an investor standpoint. You also have a basic product placement opportunities. Promotional/Marketing aspect gained from readers of various Magazines.