It will be great for Cryptocurrency in general when Starbucks and other highly visible businesses start accepting them. Obviously this has already happened to a small degree and not worked so well with bitcoin issues (ex. Amazon). Hopefully bitcoin will get its upgrades, but in the mean time there are some good alternative choices to use now and the one(s) that are chosen will have a upper hand to stay in the future.

The general awareness of the public will start to awaken more and more they see them being used as a currency causing the total market cap to rise.

The fees have to be low like litecoin or xrp etc. to make it work and have good exposure.