Confirmation that the Steam Summer Sale will start on Thursday, June 22 has been issued by one of PayPal's social media accounts.
A mid-May rumour suggested that PC gaming's annual Steam Summer Sale would start on June 22, and online payment provider PayPal has now confirmed that rumor.
"It's official. The #SteamSummerSale starts June 22 at 6pm BST (June 23 at 1am in Malaysia) ," PayPalUK announced, continuing a company tradition of broadcasting the sale's start date before Steam itself.
Developers had been told about the event a month in advance, and a screenshot made its way to Reddit with the news that the 2017 Steam Summer Sale would run 9:50am PST June 22 to 10:05am July 5.
In 2016, Steam operator Valve Corporation dropped the daily deals and short-term flash deals that had become a hallmark of its sales, one which saw enthusiastic users check the site for deep discounts on a regular basis.
Instead, it allowed developers to set a single static discount, while the service displayed a rotating selection on each user's home page.
Though the change saw studios post more conservative discounts, jarring long-term users accustomed to the sale frenzy, it actually led to a 40% increase in revenue, according to the founder of data analysis tool SteamSpy.
"An average discount [in 2016] was 50%, instead of the 66.67% from [2015]," Sergey Galyonkin had written. "While one could argue that this is a bad deal for consumers, I'd say consumers will be better off if the game developers don't go bankrupt in the long run."
One Steam Sale tradition remains alive, as fans have already begun providing film and TV edits in homage to the yearly promotion. — AFP Relaxnews
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