・Determine appropriate goals and goals
For SNS marketing, it is important to determine appropriate objectives and goals, that is, KPIs (key performance indicators) and KGIs (key performance indicators) in advance.
KGI is an index that quantitatively evaluates the ultimate goal of a business. It is the number of contracts, sales, profit margin, etc.
KPIs, on the other hand, are small goals that are the process of achieving KGIs. It is common for multiple KPIs to be linked to one KGI.
For example, if "Sales ◯◯ yen achieved" is KGI, detailed goals such as "Achieved ◯◯ followers on SNS" and "Average number of likes for posts are ◯◯" correspond to KPIs.
KGI is an index that looks at "results" and KPI is an index that looks at "processes". When conducting SNS marketing, it is important to properly determine these.
・Set persona
Persona settings are important in SNS marketing as well. A marketing persona is the "user model you want to approach most for your company." It is characteristic that age, gender, educational background, family structure, hobbies, etc. are set in detail.
The appeal method is narrowed down by the persona setting, and it is possible to efficiently improve the marketing effect.
・Make improvements based on operational results
Companies that started SNS marketing without knowledge may be overwhelmed by operation alone.
However, in order for SNS marketing to be successful, it is necessary to make efforts to efficiently run and routineize the PDCA cycle for operation and improvement.
It's a good idea to spend some time thinking about improvement measures while automatically setting the parts that can be automated.