INTRO
Some Related discussion: ** Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.**
** Getting people to your website through social media engagement can be tricky, especially if you’rse on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?**
Category
- Social Networking: FaceBook, Twitter, LinkedIn (professional), Storify
- Image Sharing: Pinterest, Instagram, Flikr
- Blog and Writing: Blog Engage, Tiberr, Blokube, Medium
- Video Networking: YouTube, Vimeo, Dailymotion
- Information Sharing: Wikipedia
- Q/A site: Yahoo! Answers, BingDistill, StackExchange, Quora,
- Listing or Bookmarking: AllTop, List Ly, FlipBoard
- Content Sharing: SlideShare, MediaFire,
- Biz: BizSugar
Social Media Marketing based on site categorization:
- Facebook-- Facebook has not only transformed the way people the world over connect, communicate and share ideas, pictures, videos and news, it’s made it possible for businesses to get their products across a mass audience in a sensational win-win manner.
- Twitter:
- LinkedIn: LinkedIn is proving to be more valuable for personal brands and professionals to drive traffic. It can be an effective source of traffic for freelancers, solopreneurs, entrepreneurs, bloggers, artists and photographers. Basically if you have a job, it can work in your favor.
- StumbleUpon
- Inbound.org
- ScoopIt
- DiiGo: Diigo is more than just a social bookmarking website. It’s also a collaborative research and learning tool that allows people to pool their findings through group bookmarks, sticky notes, highlights, etc. You can create new groups or join other groups and submit your own blog posts and from across the web to help others complete their research or work.
- HubPages: HubPages is yet another user generated content, and revenue-sharing website where you can share your advice, reviews, useful tips, opinions and insights with hundreds of other authors.
• YouTube: YouTube is the web’s largest and most favorite video sharing website. You can share your videos with over 800 million YouTube users a month. You can reach out to other similar brands, link your accounts to your blog or YouTube channel, and use friends and family to help your content get off the ground. - You can host your how-to videos on YouTube with a backlink to your website so that people would visit your website for additional insights whenever they watch your video.
- Instagram:
- Quora: Quora is a Q&A network but it can drive targeted traffic to your website if you help others to solve their problems. Unlike Yahoo Answers, Quora is a quality network and is used by many influencers so it’s simply not easy to get a backlink like we get from Yahoo Answers.
Also, make sure that you added a photo, bio and a link to your blog/website so that people can trust you. And always check unanswered questions so that if you’re the first to answer a question then you get better exposure.
Lines to use:
• Content comes next to the image. ** Visualization, ** Image is better than the video presentation (respect your customer bandwidth) ** Because it creates an instant imagination in their mind but video is more elaboration, not effective always. Adobe’s Q4 2013 Index showed social media posts with images create 650% more engagementthan text posts.
• Try to sell your stories through images. ** When customers are able to view a product video or demo, they are 85% more likely to make a buying decision right there when compared to reading a text review.** visuals help us make decisions.
• Increasing your social media traffic happens when you engage and build relationships on each network. Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process.
• It should be easily accessible to all and from everywhere.
FaceBook live Chat+Call to Action+
Use hashtags | Twitter (Tweets with hashtags get 2 times more engagements as well. Using 1 or two hashtags will get you 21% more engagement than if you use 3 or more.)
Pin It’ |Group Board|Make sure the Image you’re about to post, must have a relevant blog post entitled to the same topics, Keyword phrases is a MUST, If possible create a hashTag on that particular concept.| Pinterest
Go through Social Media Traffic Boost up
• First and foremost, Feed your Profile.. Why the hell would people or your potential customer will visit your page on a regular interval. To keep people interested and give them a reason to visit your social profiles regularly, you need to feed your profiles with interesting, engaging, and relevant content – something you also need to do if you want to turn social media fans into bonafide conversions.
• Use the Social Media Platform to write your blog
• Share Content More than Once: multiple posting can create a strong social response from regular or new audience. It is not imperative that they’d read and follow every status or blog you post. But the main key here is, you’re putting an impression that you’re serious about reaching out to assist them, you’re a do-are, and most importantly, you’re a Man of Word. Keep your Word that you promised to serve them with. ** Get used to a Schedulers, whether its any built-in apps or you manually keep them into a self-created Excel Sheet. It keeps you posted and on scheduled.
• Optimize your content based on different platform they’re meant to post.
• Put those Share button for FaceBook, twitter, or LinkedIn
• Ask your followers or those put a like’ on your blog, or content to promote and share the same with others.
• Use statistics and quotes
• Tweet about your blog content
• Optimize social media posts: Using high-conversion keywords in your posts can increase their visibility in search and thereby enable you to reach an even larger audience than your direct followers.
• Include links to your Website at your profile
• Get visual: “Steemit considers posts with photos or videos more valuable than posts with plain text or links. This type of visual content will rank higher in the feed,” says Galen Mooney on Socialmouths.
• Share the right content: Keep the experience social, interactive, and contextual, using your posts to tell customer stories, share news, and provide helpful tips. Plug-Ins and buttons.
• Promote testimonials: Reviews are powerful tools because prospects are more likely to be open to a product assessment when it comes from an objective third-party—
• Link to your Bio--- Let them know you’re a real person not just a logo. Personal Branding Strategy.
• Creating a TOC or SlideShow will surely boosts up their attraction. Remember, before people go through, they love to have a brief concept of the whole at a Glance.
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