I agree that Steemit is targeting a different demographic than the other platform. Thus, different metrics probably need to be promoted. For example, my mom writes a great personal blog and would be a great addition to Steemit, but she's could care less about the nuances of different mining schemes.

Compared to other platforms, Steemit is extremely accessible to the non-technical person (I know because I am one) and the non-trader. You can see the rewards in dollar-denominated amounts right there on the article. You can essentially use Steemit like you use Blogspot. There are potential demographics that other platforms have little chance of reaching, which seems like a huge advantage.

Not that we shouldn't emphasize the technical/economic advantages. But the possibilities for emphasizing non-technical features and metrics also seem high.