Girls who sell sex toys

The business model of sex appeal women's net red is similar, can be summarized as "speak knowledge + sell product".
"I'm a sex worker. I'm a sex worker. I'm not quite the same sex worker. They were inspired by sexy bodies, and I gave them sexy knowledge.
In April 2017, on BBS, the second Chinese adult industry summit held in Shanghai, host wu yao xi's humorous opening remarks made the atmosphere relaxed. Wu yao west continue calls himself, in addition to the "sex workers", she is another identity tags - living in live and weibo 18 red line network, without the awl face and the devil figure, but with general good inflatable doll face.
What wu did not mention was that she was the co-founder of the "new Kinsey", a post-90s post-graduate student and sexual health culture communication company at sichuan normal university's education.
There are a lot of women who are young, beautiful, talented and keen to enter the sex industry. In the past few years, ma jia jia has been out of the public eye, while li xi mo, wu xiaoyu and wei daotao are getting better.
Statistics show that there are 180 million unmarried adults in China, among whom the number of sexually disturbed and sexually active is huge. According to a report released by the research institute of 360buy, China's adult goods market will be $9 billion by 2020.
Therefore, the "sex workers" represented by wu and xi have broad market space. Different from the traditional "adult shop", they have enthusiasm for sex research, at the same time in the sales of the products spread of professional knowledge and open sexual mores, thus obtained than simple businessman greater sense of satisfaction, they think they promote the social progress.
Entrepreneur & I black horse in-depth interview wu yao xi, li xi mo, wu xiaoyu, wei daodao these four female entrepreneurs. You can see how they enter the sex industry, how to become a web celebrity, how to be trusted by users, and how to stand up to criticism and harassment.

All roads lead to Rome
In the summer of 2012, ma jiaja, a post-90s student at the communication university, opened an adult supplies store in the school gate with her male friend. She is a shooting star made by "Internet thinking".
Wu and ma jia jia graduated in the same year. When it opened in Beijing, it was more than 1,700 kilometers away from chengdu, where wu decided to pursue further studies.
Wu, who majored in tourism and hotel management, did not expect to be assigned to the tutor under the study of sexuality. "At first I felt very wronged and wondered if I had behaved badly in the interview. After all, other teachers are studying international policy, foreign relations and the seemingly lofty direction.
A few months later, wu sisi followed his tutor to wuhan to participate in the national training camp for the study of sexuality, and the cognition of sexuality was reversed.
She has access to a lot of "top sex research teachers". From the perspective of physiology, psychology, aesthetics and society, we discuss "sex". Her previous understanding is too narrow.
"This feeling, like the window of your world, is opened, filled with passion and shock. And I'm really into the realm of sex before I know how scarce our sexual knowledge is. The event set up a foreshadowing of wu's future entrepreneurship.
The lack of popular knowledge is exactly the opportunity for li xi, a graduate student in the UK.
In March 2016, she saw a popular question about how to reach orgasm. She found that the person who asked the question was a boy, the answer was a boy, and thumb up was mostly male. "Everyone seems to be very self-interested, but from a girl's point of view, the answer is all wrong, isn't it a potholes?"
He had been particularly fond of discussing gender issues with other people, but he had not been impulsive in writing popular science articles. After seeing the question, she couldn't help it.
Li's first popular science article is about how to reduce the pain of girls in the first night. The article quickly garnered hundreds of comments and hundreds of thumb up, and li's fans have gone from hundreds to thousands. Her recognition of her views and her role in everyone brought him a sense of accomplishment.
In this article, Li Xi ink inadvertently masturbation also talked about his childhood, was found as a gynecologist mother and criticism, and realize "tickling" pleasure was associated with sex, and sex and "abnormal" dirty, feel ashamed, had felt all over the world to find out the second as she would do such a "trivial thing" is not a normal girl.
Many of the girls said they had similar experiences, while others said they had "finally found the organization". It was also at that time that he felt that the issue of sexual science was very meaningful and that someone had to stand up for it.
Similar to li's background, wu xiaoyu is also a graduate student in the UK, and her mother is a general practitioner. In the words of wu xiaoyu, "when I was a child, I saw many pictures of human anatomy, and I have always been interested in exploring the human body." Think of her business as a continuation of exploration.
Compared with wu's training class, li xi mo and wu xiaoyu have a love of childhood. Wei daotao's motivation for choosing a sex industry is quite straightforward: it may be very profitable.
In the second half of 2014, wei daodao, 25, became a wechat business for sex toys. According to her, 2014 was the first year of wechat business. In that year, wei daotao clearly felt that more and more people of WeChat circle were selling masks, diet pills, clothes and so on through social contacts.
"You brush your circle of friends and suddenly an AD comes in, not on a website." Wei daotao was surprised by the gradual emergence of wechat business, and thought it was a trend. She resigned from the consulting firm and wanted to enter the business "to try".
What do you sell? Wei daotao did not do in-depth market research, but she firmly believed that it is only competitive to sell things that others do not sell or sell. She thought of sex toys. "I should be the first wechat business to sell sex toys," wei said.
The birth of the boss.
The industry is so special that it is hard to be a net red.
After the small "fire" of the article, many netizens hope that li xi mo can answer more questions.
"It's too hard to answer, just pull a bunch." Li, who used to run the mother and baby community for her mother's hospital, has been a bit of a bit of a bit of a bit of a bit of experience when she was in charge of the market for a mother and baby startup.
Mr. Lee's idea was endorsed by his colleague bobo, who was then the co-founder of the mother and infant startup. Bobo has witnessed the growth of li xi-mo's knowledge, and he also sees that li huimo hasn't had enough courage to take the step of starting a business.
"Although I am a relatively independent person, I am still influenced by others so much that I sometimes try to hide my true side, and I am not confident," he admitted.
"This is an era that requires a man to come out." Boboan gave lee a pep talk. She has also backed up with practical action - two post-90s girls of the same age who have created the brand.
By August 2016, li xi-mo had already had 50 thousand fans and more than 30,000 people on WeChat. They signed up for the company and got an investment from a well-known angel investor.

The first subdivision of wei dao dao is a complete set. She added her own ideas on the original packaging of the original manufacturer, and made the second packaging -- making ordinary packaging into chocolate, milk candy and other forms. "It's new, and it can avoid the awkwardness of carrying it."
In order to expand the network of friends in order to drive product sales, I graduated from the central music college and served as the teacher's teacher for two years, and started singing live. After singing three times, wei dao dao's account has attracted more than 10,000 fans. With a taste of sweetness, she tried other marketing methods. For a while, wei daotao participated in an average of 2 to 3 entertainment programs or activities per week.
First, the advantages, innovative ideas, plus the beauty of good marketing, wei dao's interest wechat business business development very fast. Over the past three years, the company has more than 40,000 agents and tens of millions of annual sales.
In 2014, when wei daodao decided to make fun of wechat business, wu met a graduate student who had met in wuhan. Before graduation, he took part in the college entrepreneurship competition at that time, and launched a personality education project, which won the first prize in hubei province. Wu, who has not yet graduated, is invited to join in a part-time job. Later, the project landed in Shanghai and was named the "new gold match".
Soon, they took part in the "backbone training camp" to meet the local colleges and universities student associations, held the first national university nature science summer camp, the main content is sexual training. In 2015, wu graduated from a full-time position as CEO, and the new Kinsey business expanded into three major parts: education, consulting and toy assessment.
"The ideal is full, the reality is very bony." Wu is increasingly aware that there are many things that she could not imagine. At the end of June 2017, she decided to leave and create a personal brand.
Although wu did her best to build the brand of the company and the team in the new gold competition, her personal IP has already taken shape.
Wu did a lot of self-directed and self-directed funny sex science video for the new Kinsey and uploaded it to the second shot, which has set a record of more than 600, 000 plays and thousands of thumb up. In the new gold competition, the Internet content platforms such as second beat, sohu, netease cloud class and other Internet content platforms have all sought cooperation from wu.
In October 2016, wu also boarded jiangsu satellite TV's "if you are the one". The popular dating show has captivated audiences with emotional problems for wu.
After leaving the new king, wu became the anchor of YY. Wu has more than 600, 000 YY fans now, through previous accumulation, as well as the popularization of popular science on WeChat, weibo and other platforms.
Wu xiaoyu can be said to be wu, li xi mo, wei dao's predecessors, 2007 has been in the interest industry entrepreneurship.
In 2005, wu returned to China to work for ogilvy group. After two years, she left her business and started her business. She mainly sold the high-end fashion accessories abroad in China. Due to the immature market and lack of initial entrepreneurial experience, the project has been closed for less than six months.
Nevertheless, wu xiaoyu still feels that the entrepreneurial experience has a lot of points. In addition to creating a career as a toy tester for sex toys, wu has also marketed herself through advertising and public relations.
Wu's office has a stack of magazines and newspapers, almost all of which have been written about her, including English publications. "These reports didn't cost a cent," wu said proudly. After the start-up project was ready, she sent an email to the major media to introduce her work, because it was so interesting that the media responded.
Speak knowledge + sell products.
The business model of sex appeal women's net red is similar, can be summarized as "speak knowledge + sell product".
The company is targeting the women's knowledge pay market. "A lot of women don't have the right media." "Boboan told the entrepreneur & I black horse. "The girls themselves don't know enough about themselves. You teach her how to fall in love and emotionally recover these things, which only gets her into a more chaotic state." She believes that girls only know more about their bodies and have a different perception of the world, and in this case, "li xi mo can easily become a KOL".
They set up their own paid-for membership, accepting only women. It initially charged a $9.9 per person entry fee, which soared to 2,999 yuan per year. Boboan says their membership will be upgraded and will be screened for premium users by raising the threshold.
"I found that all the free groups ended up being advertising, so there was a fee." So far, they have nearly 500 members, Mr. Lee said. By this calculation, its membership fee is nearly 1.5 million yuan.
"It's not the most we've got. The most is the course. "He added. In addition, they "carry goods" (sex toys) through the micro shop, the sales volume "very considerable", "the monthly water is in the tens of thousands of yuan".
In the view of wei taotao, who USES wechat business mode to get into the interest industry, the products that are suitable for peddling in the circle of friends are often met with grassroots demand. "There are so many people in China, there are always grassroots needs. All business models are people-centric, and you can sell your socks if you want them to like you.
"Wechat business is typically characterized by low thresholds and high returns." Wei daotao told entrepreneur & I black horse, more than 40,000 agents, she helped more than half of the monthly salary 10,000, 20% also bought a house or bought a car.
"What we did was width and now we're doing depth." Wei daotao realizes that with the progress of science and technology, good products will become more and more, and eventually will be the competition of service ability. Therefore, the "road trip" needs to meet the new trend of combining knowledge and content. Mr. Wei's plan is to train the operations team and agents as "sex coaches."
From the beginning of 2017, this tour invited professor peng xiaohui and other famous sexology professors to carry out weekly online training for the operation team and agents. Below the line, "dao this tour" also jointly organized reproductive health consultation skills training and certification with the health and family planning commission and the reproductive health industry association.