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in steemit •  7 years ago 

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The proliferation of foreign restaurants in Indonesia at this time is a concrete manifestation of cooperation between two countries. The entry of foreign restaurants such as KFC, McDonalds, Burger King, and Wendy's became the beginning of the growth of other restaurants in Indonesia. As we know KFC and McDonalds are still in the shopping centers survive among other new competitors, they are still in demand by Indonesian consumers. Also seen from the absorptive power of labor they continue to grow. Then we can see the restaurant with franchise system in Indonesia will still continue to grow.

The definition of the International Franchise Association (IFA) franchise is a contractual relationship between the franchisor and the franchise, in which the franchisor is obliged to safeguard the interests continuously in the business field run by the franchisee for example through training, under the same trademark, operational format or standard or owner control franchisor), in which the franchisee secures investment in the business from its own source of funds. David J. Kaufmann defines franchising as a marketing and distribution system run by small business institutions (franchisees) guaranteed by paying a fee, a right to market access by the franchisor with an established operating standard under the franchisor's assistance. Meanwhile, according to PP No.16 / 1997 the franchise is defined as an engagement whereby either party is given the right to utilize and / or exercise the intellectual property rights or inventions or characteristics of the business owned by another party with a remuneration based on the terms specified by the other party, in the framework of the supply and or sale of goods and or services. This definition is what is valid in legal jurisdiction in Indonesia. If you want to open a foreign restaurant in Indonesia such as KFC then the franchisor must meet the quality standards, forms, characteristics that have been set by the franchisor. Although it must meet the standards set there is usually a country that adjusts to the state of his nation, for example McDonalds in Indonesia who memiki form the same hamburger but the size is different from the original size in America, because it must be adjusted to the proportion of Asians, especially Indonesia.

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