The agricultural sector’s supply chain of food products has become more extensive and longer than ever before, thanks to globalization. However, many issues in the food supply chain such as quality, supply chain inefficiency, traceability, and food safety persist. These burdens impact not only the economy but also the society at large, threatening consumer health.
Blockchain technology can help solve most of these problems by creating an environment that allows trust to be built between producers and consumers. In addition, transparency can be significantly improved by providing specific product information on the blockchain.
Blockchain also has severe consequences for both farmers and businesses; while it allows companies to increase the quality of products and thus improve their competitiveness in the market, it also makes it very unlikely that companies selling low-quality or fraudulent goods will survive for very long if they persist in their sloppy practices.
From the consumer’s perspective, blockchain technology can be crucial in providing consumers with trustworthy and accurate information about the process of making their food. It is a great tool to address diverse consumer concerns regarding their meals’ safety, quality, and sustainability. Furthermore, since consumers understand the food production process, it grants them more freedom of interaction with the people who produce their food.