Que: What is search intent?
Ans: Search intent or "user intent" is the "Why" behind the search query. For example,
"Why" is it important? Here
inverted commas show the search intent for this question is why.
There are 5 types of Search Intents for the research phase in SEO based content and they are:
- Informational Search Intent:
It is when people look for information and knowledge. For example, questions or in-depth investigation.
2.Navigational Search Intent:
It is the type of search intent in which the user knows where to go. - Transactional Search Intent:
When the searcher wants to buy some product from e-commerce websites or product pages. It is when a transaction is made because of the intent. - Commercial Intent ( or Commercial Investigation)
This intent lies between informational and transactional search intent. - Local Search Intent:
Where the searcher is looking for lock-up local products.