In 1999, Marc Benioff left his job at Oracle and co-founded Salesforce. His company’s mission was to that software should be delivered 24/7 to people over the cloud. This was a novel idea and mission as most companies in the 1990s like Oracle and SAP were selling software to businesses that had to be installed and updated on-premise.
In 2004, Salesforce went public and on the first day of trading, the stock went up 55%. The successful IPO was a testament to how Salesforce had built a product people loved and successfully started selling people on their vision for the cloud. Then they started building out other products and buying complimentary companies to look for ways to add more value to their customers in order to be a “one stop shop.”
Salesforce bonkers today after crushing earnings with billing, revenue and cash flow all beating expectations. UBS analyst Jennifer Lowe stated Salesforce.com earnings signal the ongoing customer prioritization of digital transformation initiatives, with the Covid-19 pandemic driving even greater urgency to engage customers in new ways.
Zuora, Inc. provides cloud-based software on a subscription basis that enables companies in various industries to launch, manage, and transform into a subscription business. For example, after seen ad revenue decline over the last decade, Zuora helped The Seattle Times surpass 65,000 digital paid subscribers, a 35% increase from March to June 2020, in the shift away from advertising revenue.
Few trends have played a bigger role in shaping commerce over the last decade than the migration of businesses to online spaces and the rise of the subscription-based business models. Subscription-based service models create recurring revenue streams that are more predictable and typically more profitable over time.
The company has huge potential to boost sales and earnings as it brings more business customers on board its platform and introduces new service offerings.
The digital subscriptions specialist is also set up to benefit from its customers' success because it receives a cut of the sales that partners process using its services. That's the sort of symbiotic dynamic that should delight growth investors and can help foster tremendous performance over the long haul.
If price can get above the major resistance/support band between $14 and $16, it should be smooth sailing for Zuora.
This post is my personal opinion. I’m not a financial advisor, this isn't financial advise. Do your own research before making investment decisions.
