6 ways to market your STO :
Here are the various ways you can market your STO
- Proxy marketing
The security tokens cannot be marketed directly. So proxy marketing has to be adopted. The STO owner should be featured in online or offline media on behalf of their organization and idea.
The mediums used by these experts are :
--> Press Releases
--> Blogs & other content marketing
--> Social Media Profiles
--> Community Engagement
--> Youtube blogs and Reviews
- Deal marketing
To sell tokens, you need to be truly prepared from brainstorming new ideas to answering riddle questions. The below steps are crucial to deal-marketing:
1️ Keep ready your pitch book or Confidential Information Memorandum (CIM)
2️ Prepare a small piece of digestible information that covering all the essentials in brief
3️ You must collect and build a Database of potential buyers and investors
4️ You must develop a keen leadership ability to Proper outreach
- Knowing the target customer
It is essential to target the right customer. Your target point should be the right audience. For the successful security tokens sale, it is imperative to target the right income customers.
- Proper partner exchanges
Token selling is simplified in Blockchain. But without good exchanges, STO isn’t worth much to trade on. Safety oriented users are get easily scared off with on some exchanges and news on massive thefts. STO owner should screen their exchange partner carefully before committing.
- Tailored marketing
Since Security tokens are SEC-Securities and Exchange Commission(SEC) sanctioned products backed by real-world assets, they are definitely more appealing. Security tokens appeal to a large number of accredited investors since it offers them lower administrative costs and higher liquidity.
- Build credibility via networking
Insecurity token marketing, Networking, and trust building is a key action item. Getting trust from potential token buyers is a tedious task. For the best outreach, you have to attend the seminar, crypto events, and be a part of the crypto stage. You should advocate your products in person.