Everybody likes originality. Nobody likes fake products or their products to be faked. Counterfeiting and copyright infringement is a major problem faced by businesses across many countries around the world.
Take for example a world-famous clothing brand, selling Its products internationally via local networks notices a sudden drop in sales, despite having extensive advertising campaigns. One of the possible reason maybe counterfeiting goods. Would you be pleased if you know that there is a blockchain based mechanism to destroy counterfeiting?

Already intrigued to know what’s StopTheFakes is all about?

As the name suggests, it’s an ICO project developed to exclude the possibility of counterfeiting of copyrights, property rights and related rights. Through StopTheFakes, companies can easily detect copyright violations and piracy, this data can later be used to combat the counterfeits efficiently. It is created on the Ethereum platform utilising smart contracts. Without further ado, let us understand how StopTheFake aims to create a world free from counterfeiting and copyright infringement.

How does it work?

A user sends an alert via an app by taking screenshots which will eventually be stored in a blockchain based mechanism and also gets transferred to the rights folder. Here the user refers to an individual searching for information about the violations of the requestor’s rights and a requestor refers to an individual interested in tracking violations of his rights.
This gives the requestor all the proof to take action against the offender. The rights holder will then be able to send a formal written request containing the unique ID or a link to the website where this violation is registered and put an end to this infringement.
· It is completely open source
· Hosting and cloud technologies: StopTheFakes uses Azure, a Microsoft based platform and other technologies are also owned by Microsoft so as to integrate everything.
· The server is configured using ASP.NET CORE, considered to be one of the user-friendly cross platforms.
· The mobile which is under the development to detect counterfeiting, has functionalities like photo and video shooting, date and time recording, notification alerts, geo-data identification
· Big data analysis is also being done which features in analyzing the geographical spread of infractions, analyzing the timeline and much more!
· Development of chrome extension will provide features like capturing screenshots, identifying the user, recording the date and time, and the IP address of the usertoo!
· The service is available to those who having the rights to logos, trademarks, copyright photographs, designers, videos, software, brand names and much more.

Potential Use Cases

The following are some of the use cases where this system could be of great use.
Film piracy is a common issue around the world. Through StopTheFakes’s user-friendly interface, they will be able to detect the origin of piracy at an early stage. They can even track down movie theaters screening illegal films.
In the absence of StopTheFakes, a youtube blogger might have to spend days and months hiring someone who will search internet for people copying his/her content, this is waste of time and resource.
But in the presence of StopTheFakes, the user has to just create an account on the service, make a deposit and search for the videos. The user will not have to visit thousands of channels; he/she has to just indicate major channels in their request which will cost not more than hiring a separate individual. After realizing their product has been counterfeited, it’s of no use even if they try to offer unique updates as it goes out of business.

Game studios can completely overcome piracy for gamers, by paying the amount required for the detected website. Analysis of the area of pirated copies of video also provides an efficient mechanism for attracting paid subscribers.

Conclusion

Counterfeiting and violation of copyrights is a serious crime. StopTheFake mechanism will try and eradicate this completely. Furthermore, when this becomes fully effective, the offender will have to pay more which will lead to drastic decrease in the rate of crime.

Other details
WEBSITE
stopthefakes.io
AUTHOR
neverloggedin
https://bitcointalk.org/index.php?action=profile;u=1457262