Understand this concept, and apply anywhere to be successful.
You need to understand the pattern what is making this thing successful.
It's the same way Google uses Machine Learning Technology to observe the pattern to make its system successful
For example, when people click their own ads, Google knows the pattern of fake clicks and real clicks. So Google bans the account.
So, you need powerful observation power.
You need to observe every tiny thing.
Want to rank your site higher?
Observe other blogs why they are successful. You need to use a lot of resources from your brain. That's why people hate to use their mind.
You need to observe:
The frequency of their backlinks.
Where they are making backlinks
How long they write
Their font size
Their font family
Their way of writing introduction and conclusion
From where they take the images.
Want to be a good logo maker?
Observe the best logos made by experts with the help of Google Images.
Want to be a good novelist? Read other best novels.
Similarly, you can make great banners without learning graphic designing rules by seeing the best banners via Google Image.
Don't copy the exact image; it would be copyright.
Modify it and make it unique!