How to go from successful to very successful (and why most people can’t do it)

Many people want success more than anything else. And they'll sacrifice everything to have it — which is often the cost of admission.

But there's a problem. Sustaining success, and going beyond success is nearly impossible for most people. Hence Greg McKeown, author of "Essentialism," questions, "Why don't successful people and organizations automatically become very successful?"

McKeown's answer is succinct: Success is a catalyst for failure.

More from Benjamin Hardy:
30 behaviors that will make you unstoppable
Willpower doesn't work. Here's how to actually change your life
Live like you could lose everything, but know there's nothing to lose

Being invisible is easy. When you make mistakes, you're the only one who notices. Even being the underdog is easy. If you fail, you're justified in doing so.