The Key to Success Is To Be Uncomfortable; Here's how.

Damn Bruce was a smart mofo.

Most of us screw ourselves out of our goals with our unrealistic expectations.

We lose 3lbs, but think we SHOULD HAVE lost 5lbs

We walk up to someone and say 'hi' and think they should have fallen madly in love with us after uttering a word.

We think, we got branding done for our business and now people should be flocking to us like moths to a flame.
And you think these things because you want to avoid the big D...

Discomfort.

Anything out of your reach involves discomfort.right now, that's why it's a goal in the first place.

Now,

Most of us want to believe, some product/service that promises us we can get there with our comfort in tack is real and true, and we'll buy into that ambition.

This line of thinking is keeping you further from what you really want.

And it's keeping you from recognising the most important win of all...

Each time you do an uncomfortable thing, it's a step closer to your goal.

You get that, I know you do.

But you forget one CRUCIAL realisation along the way...

Each time you do that uncomfortable thing, you're PROVING to yourself that you are capable of handling discomfort.
Life doesn't get easier if you want it to get better,

You're getting stronger.

Now, as you begin to realise this for yourself,

Each uncomfortable step towards your goal allows you to finally see the key ingredient to that image of success you have in mind.

You're becoming the kind of person who is comfortable being uncomfortable, right?

From that place, how much easier is it for you to feel good now, and truly enjoy the process?

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