“Super League InDepth Analysis: Bank of America Wealth Management 2017”, profile provides a comprehensive analysis of Bank of America’s wealth management operations. It offers insight into the company’s strategy, financial results, and marketing activities. It also covers recent merger and acquisition M&A activity, customer targeting, and product innovation.
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Bank of America operates through four business segments: Consumer Banking, Global Wealth & Investment Management GWIM, Global Banking, and Global Markets. The wealth management units Merrill Lynch and U.S. Trust sit within the GWIM division. Its corporate headquarters is located in New York.
It provides indepth analysis of the following
Insight into Bank of America Wealth Management’s growth strategy.
Overview of the firm’s organizational structure.
Clear presentation of its geographical coverage and expansion strategy, including M&A activity.
Analysis of the firm’s financial performance, including comparison with other global wealth managers.
Examination of key target client groups.
Analysis of Bank of America Wealth Management’s product and service proposition and how it is unique compared to those of its competitors.
Review of Bank of America Wealth Management’s marketing and social media activities.
Scope
Through the Merrill Lynch Wealth Management, U.S. Trust, and Merrill Edge brands, Bank of America serves all customer segments, from HNW and UHNW investors and wealthy families to the mass affluent segment.
The group’s focus on cost control programs improved overall pretax profit by 14% in 2016. GWIM’s pretax profit also grew by 9% in 2016 due to lower operating expenses.
Bank of America has been investing heavily in digital technologies. It recently refreshed the apps for all its wealth management brands.
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Table of content
Table of Contents
Executive Summary
Strategy
Financial Performance
Customers & Products
Marketing & Advertising
Appendix
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