The craze of Super Mario Run is gradually receding. According to the market research company App Annie data, Super Mario Run is no longer the top grossing iOs app in any country or region during the December 24 and 25.
According to the top ranking of free download, Super Mario Run maintains the No.1 place among 68 countries or regions, but far lower than the 138 countries or regions, which is the highest record made in December 17.
The decline in ranking may reflect the pricing mechanism for the application: Super Mario Run is available for free download, but after playing 3 levels, you must pay $9.9 to continue playing the game. This is contrary to the traditional industry: in general, mobile games are free to run, but it will need to purchase through a variety of in-game props to help users speed up customs clearance. Players seem to prefer the latter mode, resulting in Super Mario Run suffered a lot of criticism.
Super Mario Run's another big problem is the price of $9.9. Many players believe that the price is too high. According to Apptopia statistics, among all the players who download this game, only 1%-2% have purchased the full version. If the price dropped to $1.9, it is possible to raise the conversion rate to more than 10%. Researchers estimate that lower pricing could help Nintendo to generate about $50 million in revenue this month, but only about $30 million at current pricing. It's said Nintendo is considering to cut price to change the situation.
Nintendo shares fell 1.5% in early trading Tuesday. As the game released chaos, leading to questioned the company's mobile strategy implementation capacity, making Nintendo stock since December 12 has been down 18%.
Under the above pressures, Nintendo president Tatsumi Kimishima said Nintendo will release the Android version in early 2017 to heat up the craze of this game from millions of fans. Download of Super Mario Run APK will be available after Android version is released.