SwiftCash Outreach Plan

thewalker (42) in swiftproposal • 6 years ago (edited)

Version 0.14 Last Update November 27th, 2018
outreach plan01.png

1 General
1.1 Community outreach is an essential part of a cryptocurrency project’s mission.
The Community Outreach Team will create the crucial platform for SwiftCash evangelization efforts. While many cryptos want to reach out to their community, few have a clear understanding of how or where to begin.

1.2 The purpose of this project is to help promoting members to better understand how to increase their community’s receptivity through a strategic community outreach plan.

1.3 It is the aim of this project to demonstrate how teams can start and maintain a successful community outreach strategy resulting in greater promotion effectiveness.

1.4 Community Members can create teams and apply for the Outreach Team selection, members can be part of the Outreach Team up to three quarters in a year and no more than that, so one member can be in two different applying Teams, teams can have a maximum of 4 members, if more activities are needed, then a new Outreach team will be created, as long as no duplicate activities are created in previous Outreach teams.

1.5 Different teams will work for three months (one quarter) and can apply for up to three quarters in one year, this will give opportunity to other teams to work and thus making this area decentralized and not dependent of one sole team to manage this area.

1.6 Measuring key factors
The team in charge will be measured for efficiency and quality.

Transparency
Every team will be responsible for creating a bi-weekly report of expenses in case a budget is managed. Recipes, bills, tickets will be shown as proof of purchase.

Efficiency
A monthly report will be issued by the team with all the activities and published in STEEM, if questions may arise by the community, those must be answered clearly and promptly.

Decentralization
The General Coordinator is not the boss, all members are equal but in case of disputes the General coordinator will have two votes, other members will have one vote, if no disputes arise, the coordinator will have just one vote.

Continuous Improvement
The Outreach team will find during the three period time, several ways for improving the Outreach activities, looking for a constant improvement and will submit 4 improvements and apply them in that period.

2. Goals

2.1 Which are the goals?
Promote SwiftCash massively worldwide as a crypto currency. Using and planning the promotion with a complementary Marketing Plan.

2.2 What is the problem to be solved?
Lack of easiness on how the cryptocurrencies can be used as a way of payment.

2.3 Who are we trying to reach?
Millennials, merchants, Universities, associations

2.4 What do we expect to accomplish?
Bring SwiftCash to all unbanked population, promote it with organizations and use it as a way of payment with good technology for easy use.

2.5 What’s our key message?
Decentralization, Governance and Economy

2.7 We want to position the project among the competitors
– By attributes, by its ability to surpass the competition and by the applications.

2.8 What is the timeframe?
The plan is for six months, and is the time needed for achieveing the minimum goals mentioned below, a constant update on this document is encouraged to adjust with experience and best practices.

2.9 The purpose of the team will be to oversee the Outreach activities, and coordinate the activities within the Community and participants collaborating with Proposals.

2.10 All activities listed will be coordinated but some of them will be produced by Community members or Service Providers in proposals (contractors#).

3.0 Scope of work and Areas to Manage
Coordination for:
* Technology Fairs
* Promote SwiftCash in Crypto events
* Creation of instructional videos #
* Look for partnerships
* Reach Universities
* Promote Hackatons
* Merchants adoption programs #
* Create local communities globally #

3.1 Marketing Coordination
* Weekly Newsletter #
* Press Release #
* Coin Promotion
* Social Media Channels Management #
* Forum #
* StyleGuide #
* Branding #
* Merchandise #

3.2. Research
• Surveys

3.3 Media Channels
Marketing Team #
* Newspapers, Magazines, Crypto Magazines, Radio, Television, Billboards, Direct mail
* Internet: websites, banner ads, user-generated content

3.4 Onboarding videos #
What is SwiftCash, What is POS on SwiftCash, How to get your new SWIFT coins in your new wallet, How the Proposal System Works, How to setup SwiftNodes.

3.5 Social Media #
* Steemit, Facebook, Twitter, Youtube, Reddit, Medium

3.6. Evaluation
• Changes in beliefs
• Changes in knowledge
• Changes in behavior intent
• Changes in behavior

3.7 Website coordination
Feeding news into the site
Updatating pages

3.8 Sugested Roadmap for the remaining of 2018 and 2019
Refer to the Outreach Section
Road Map.png

3.9 Proposal Time

3 months

Notes

Traveling expenses are not covered, those have to be submitted in the proper Proposal
Fairs or Crypto events attendances will be managed by its own budget

4.0 Work done during October and November
If you have been around since last days of September, you might have noticed that I have been collaborating in the inception of SwiftCash along with @msg768, @bitcoiner, @decentralizd and others.

What I did during those two months

Coordination
Research
Infographics
Website http://swiftcash.org/ I even had prepared a proposal for the Website https://docs.google.com/document/d/1lXngwUnqmMA93ewZrQIPmdo8yvMrICwpEn4dWFtANCg/edit?usp=sharing but we needed the site before launching the project, so I have covered the costs for hosting.
Layout and Graphic Design for the White Paper.
SwiftCash Knowledge Base https://swiftcash.gitbook.io/project/
Posts
Translations from Posts in English to Spanish
Paper Wallet Graphic Design
Proposal Budget Spredsheet
Support in Spanish
Support in Discord Channels

For the work I have done full time for more than two months (I am only asking for two months payment)
October 180,000 SWIFT
November 180,000 SWIFT

Team Budget

--Ignacio Figueroa - TheWalk_er (Promotion and Marketing Coordinator)
Full time activity
Subtotal Previous Work 360,000 SWIFT
180,000 SWIFT for December

--Bowienetter (Coordinator)
Part Time, 90,000 SWIFT per month, (December, January, February)
Subtotal Bowienetter 270,000 SWIFT

Proposal Total 810,000 SWIFT

Who am I?
I started in the crypto space in 2013 with nxt.org working in the Marketing team, a company took over the project, then later I moved to http://www.fermat.org/ where I helped with promotion, in 2017 the project forked and I decided to move to SmartCash.
My works on SmartCash were on Latin America promotion, Milestones and Goals Achieved. I produced 50 informative videos, meetups, tutorials and interviews on several events in the Youtube Channel “SmartVlog”
https://www.youtube.com/channel/UC6any6NuctZ3R7roopbARwA/videos
Other activities included managing social media channels and community service to the new people.
I traveled to several cities in Latin America, for Meetups, SmartCash event and for making interviews in the following cities.
Acapulco, Mexico (Anarkapulco and Anarkaforko events)
Guadalajara, Mexico (Talent Land)
Cancun, Mexico
Mexico City
Monterrey, Mexico
Queretaro, Mexico
San Salvador, El Salvador
Sao Paulo, Brazil
Caracas, Venezuela
Valencia, Venezuela
San Jose, Costa Rica
Jaco, Costa Rica
I helped to build the social media in Spanish starting from Mexico and extending it to Latin America.
Facebook 1827 members
Twitter: 391 followers
Telegram:418 members
I am a board member of http://navigato.io/ being the Marketing Officer.

Please Vote using your Debug Console on your wallet using the following command

mnbudget vote-many 1aa85e1e1dd6b64a822ea9da089eed35168cf0f1521c0230a5c04cf4cbbab6ba yes

Thanks
Ignacio Figueroa

swiftproposal swiftcash blockchain

6 years ago by thewalker (42)

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lostprophet (54) · 6 years ago

Very good, i am going to vote YES

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carlomile (3) · 6 years ago

Voting yes. So i think that will help swift a lot then let go guys vote for this proposal.

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carlomile (3) · 6 years ago

i want to involved with swift and let it grow talk people to it and do a lot of thing for it.

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kkekoa (29) · 6 years ago (edited)

My compliments on a very good proposal. I have a few questions:
Who decides if a deliverable in the proposal meets the requirement/commitment? Who controls payment to you?
Is your two-month estimate an:
(a) calendar duration of 60 days regardless of how many work hours are expended, or
(b) estimate of work hours performed regardless of how much calendar time elapses?
For example, 2 months * 20 workdays/month * 8 hours/workday = 320 work hours. You would bill us for 320 hours even if those were performed over a 6-month period. I really hope it's (b) as I just don't think getting all of these deliverables in two months is going to be anywhere near as valuable as getting the deliverables over a 4- to 12-month period. Case in point, the SmartVlog videos span a period of much longer than two months.
More details are needed on the team section. Will you be creating these teams as a deliverable or creating and ramping up these teams to provide the deliverables or both? Whichever the case this needs to be fleshed out more. I would much prefer you being an orchestrator and a doer rather than just a doer of which one of the things you get done is the team deliverable.
You did a pretty good job of interspersing your experience within the proposal. Would you be ok with providing a resume? It would better magnify your expertise by looking at an unfragmented summary of your experience.
I would not be comfortable approving without some kind of NTE (Not-To-Exceed) estimate of travel costs. With the travel history you describe in your proposal, I can see travel costs surpassing the cost of the work.
Do you have any references for your SmartCash work? Is there any write-up or analysis of the impact of your SmartCash work? Are you still doing work for SmartCash?
For the SmartVlog of videos, it appears most of the videos were in Central America. Will that geography be your focus for SwiftCash?
For the Book of Fermat, could you please detail what was involved in the Graphic Design?
For the deliverables you describe in your SwiftCash proposal, did you do any of those for navigato? If yes, please provide some details?

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thewalker (42) · 6 years ago (edited)

Hey Kkekoa,

About the deliverables, the proposals are in the "work first, get pay later" , so that way the community can measure the goals set on every proposal, altough every proposal has a maximum of 3 months, the community can vote again with a "NO" on the same proposals if the deliverables are not equal with the promises, in the second and third month, it is a good way to manage good quality on every proposal, since there is no person paying the services, this is made automatically by the blockchain.
The fist two months I have already worked full time, so I placed more than 8 hours per day during October and November.
Regarding the list of activities, please note that I placed on point "2.10 All activities listed will be coordinated but some of them will be produced by Community members or Service Providers in proposals (contractors#)." So most of the work is coordinating activities being done by other members which will deliver as contributors or contractors.
The month of December again I will place at least 8 hours per day and @bowienetter will dedicate at least 4 hours every day since his part will be part time.
I will create videos but I agree as you said those take time, I wish the Proposals were longer than three months, but if this one is approved I will continue submitting more for creating more videos, specially traveling to different countries to promote SwiftCash, the same as I did to SmartCash.
Travel expenses are not included as of point "3.9 Traveling expenses are not covered, those have to be submitted in the proper Proposal, Fairs or Crypto events attendances will be managed by its own budget" in my case if travel is needed to promote SwiftCash in events, then a separate proposal will be submitted.
My proposals on SmartCash were for Videos basically, but I did some other works like promotion, conferences and Meetups. I did 45 videos https://www.youtube.com/channel/UC6any6NuctZ3R7roopbARwA/videos and I do not work for SmartCash anymore.
Regarding the countries for promoting SwiftCash yes, I can promote it in Mexico, central and South America, if other areas need to be coverded later, I am ok with that. Altought the idea is to include more people later for their native language areas.
On the book of Fermat I did the graphics and layout using Adobe InDesign.
Navigato is in the Development stage and seed funding so most of the work there has been in Project Management.

Thanks for asking the questions, I think this can clarify the proposal. :)

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