There is an adage that says that data will expand to fill all available capacity. Perhaps 10 or 20 years ago, it was common to stockpile software programs, MP3 music, films, and other files, which may have taken years to collect. In the days when hard disk drives offered a few tens of gigabytes of storage, running out of space was almost inevitable.
Now that we have fast broadband internet and think nothing of downloading a 4.7 gigabyte DVD, we can amass data even more quickly. Estimates of the total amount of data held worldwide are to rise from 4.4 trillion gigabytes in 2013 to 44 trillion gigabytes by 2020. This means that we are generating an average of 15m gigabytes per day. Even though hard disk drives are now measured in thousands of gigabytes rather than tens, we still have a storage problem.
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https://singularityhub.com/2017/08/28/how-to-store-data-on-magnets-the-size-of-a-single-atom/
Image Credit: Popular Science Monthly