Starbucks Chairman Is Hot on Blockchain, Cold on Bitcoin

in technology •  7 years ago 

From Coindesk


Starbucks Chairman Howard Shultz said the coffee chain plans to incorporate blockchain technology and digital currencies into its long-term payment technology strategy, and hopes to "expand digital customer relationships."

Shultz does not, however, believe that bitcoin will play a role in this strategy, remarking that he didn't believe the original cryptocurrency would "be a currency today or in the future."

He clarified that Starbucks is not developing a digital currency or announcing an investment in blockchain or cryptocurrencies, but would like to use its stature to lend credibility to these technologies.

Shultz made the remarks in the company's quarterly investor call, which were subsequently reported by diginomica.

According to the report, he said:

"I believe that we are heading into a new age, in which blockchain technology is going to provide a significant level of a digital currency that is going to have a consumer application."

Read more: https://www.coindesk.com/starbucks-chairman-hot-blockchain-cold-bitcoin/

It would be interesting if I could resell my Starbucks stars on the open market. Then again I typically just use them up right away towards my next latte. I'm not sure what use a blockchain would actually serve them on the customer facing side other than maybe some sort of tokenization of the giftcard and reward system.

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I bet he is hot on whichever crypto he hodls the most lol.

we also beleive that we are moving towards a new era, where cryptocurrency is going to supply a significant level. Very informative and helpful and also motivated post. I just upvoted and follow you. Thank you for your good information.

good post. In this new era bitcoin is well known, nice post friends

posting a very good friend

Always good to hear when people talk about the technologies behind Bitcoin, instead of just Bitcoin. Interesting read.

Coffee and Crypto what a combo

Useful information. I will follow you

It's likely Starbucks will start accepting Litecoin or Bitcoin Cash as payment.

Let’s wait their offer if they so strongly believe in Blockchain 👌💪

Good to see them believing in Blockchain. Sad to hear that Bitcoin is not their first choice.
One positive that Blockchain will be the future.

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