If you want to start advertising on Facebook, then you should probably know what is Facebook pixel and how to use it.
What is Facebook pixel?
It's a programming code given by Facebook which is binded to our account. It's not something we should code.
What's it's purpose?
Simply said, it's used for tracking what people are doing on our website. With Facebook pixel we can see who read our blog, or watched our video, or who subscribed to our feedback. All that is, of course, if the certain user has a Facebook account.
Here is how to boost your marketing with Facebook pixel
⚫ Create a pixel for your Facebook account
To do this, go to Ads Manager, and in the column of Assets or Tools click the option Pixels.
After that, a new tab will open where you should click option: Create pixel. That's it. Facebook will generate your pixel.
⚫ Put a pixel on your website
When you have created your pixel, it is necessary to put it on your website. I believe that most of Steem bloggers users know how to bind a code to a blog page or a website.
⚫ Create your custom audiences using pixel
This is the most important part of the Facebook pixel. You can use it to create custom audiances for your blog. You will be able to do that by going to Ads manager column, Assets or Tools and clicking Audiences. Then you will see: Create Audience section, click it and go Custom Audience. Now, a new tab is opened where you have to click an option: Website traffic. Now you will have wait for Facebook to gather data of your blog/website. It's a positive thing to create audience atleast one month prior to launching your ads campaign as for Facebook to be able to gather info & data on what do want to advertise. It is important to follow what are users and visitors mostly doing on your website, because that information will help a lot in a audience creation.