In my opinion the cable industry is suffering because it refuses to provide consumers what they really want. Instead of forcing consumers to subscribe to packages, often full of content they do not want, the industry should offer compelling content based on a a-la-carte model and/or pay as you go. The cable industry can take some valuable lessons form music streaming services such as Spottify in order to shore up its rapidly evaporating market.
And even the content that's in high demand, that people do pay for - if you look at it for what it really is, is less entertaining than reading a Wikipedia page history. It breaks my brain what people find entertaining.
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