New Delhi [India]: Bharti Airtel on Sunday unveiled an immersive virtual reality ad powered by the fifth-generation (5G) mobile system at the sixth India Mobile Congress.
The telco said the ad format on the Airtel Thanks app opens brand-new opportunities for brand names to engage with consumers in an immersive environment that was previously not possible in the standard advertising and marketing paradigm. Mobile individuals in the country are progressively investing more time on their displays, with an average of 5 hours daily, stated a report by data.ai. With greater than 750 million mobile customers in the nation as well as decreased interest spans of the users, the telco claimed brand names were looking towards innovative mobile-first advertisement styles to connect with this next-generation audience and record their attention. Read More…
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