It's a bit like peeling an eggshell, but I'm not sure the masses will fundamentally never have reason to join. They just won't be forward thinking about it and won't do it until there's already sufficient adoption to keep their attention.
I think in the interim it will be important to build things here that serve a real purpose, that offer something objective that can be used already. Like a ratings service, a better version of Yelp or Wikipedia that's accomplished thru block chain incentives. Or whatever.
And then from there the social interaction, like the way people typically use Facebook, can grow in.
Maybe the way we use social media over time will change, maybe even the appetite for it will go down. But I see no reason why it won't eventually shift to being on a blockchain.
I thought about this quite a bit this afternoon and what I came to was that there are 3 different core users. People who like to blog, people who like to read and think about what they read, and people who like cyptocurrencies. If the goal is to grow the number of people regularly using Steemit then, I think any marketing initiatives need to be qualified and directed towards these distinct user groups.
I agree that something that has a perceived value like an alternative news source, a searchable database or Wikipedia would be a good drawing card to attract new users and retain regular users.
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