Factor this: In 2011-12, the Tirumala temple earned nearly Rs 200 crore out of its total revenue of Rs 1,949 crore, from auctioning human hair.
The temple affairs, the projected revenue for 2012-13 from auctioning hair is around Rs 150 crore, but going by the ever-increasing number number of pilgrims flooding the temple, it is expected to surpass last year's.
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