One of the most common new-age conflicts we hear about is digital marketing vs. traditional marketing. On the one hand, the techies provide the most evident argument for fast-paced digitization, demonstrating why digital marketing obviously outperforms traditional marketing. Corporate executives, on the other hand, would almost certainly excuse traditional marketing if they were operating within conventions. Let us first consider what divides the two before delving more into this argument.
What is the definition of traditional marketing?