Well, the Veggie burger before this one tasted like.... no, more like feels like, eating a pan fried mashed potatoes just so it holds together. Taking a bite out of that one was a most undesired experience with some sort of goo tasting like... pfffhiuu, I don´t want to say it but it was really not good. The new burger is great, no complaints. I had to check if it really was veggie because it tastes like meat, so, thumbs up on that one.