The beaches of the Negril area are a hive of activity and commerce.
Knowing the typical sunburnt Brit, they sell huge shards of Aloe Vera and of course some other medicinal herbs which you can smell thickly in the air!
There are some really talented artists who will perform any Bob Marley song you want!
These people come up with ingenious ideal to make money and I would recommend you buy all your souvenirs and gifts from them not them!