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What’s the most popular mobile game in mainland China in percent days?

Not “Honor of Kings”, of course. Not all kinds of “Battleground”-like mobile games, either. But rather “Tabi Kaeru”( “旅かえる” in Japanese, which literally means “travel frog”). Within just a few days, the game rose to popularity on Sina Weibo, KOL circles, WeChat friends circle, as well as all kinds of online new-gen communities, such as bilibili.com, online forums and PostBars, etc. To a degree, it has grown into another super-popular game in the Chinese internet circle, besides Honor of Kings, Battleground-like games and “virtual boyfriend” games.

At present, Travel Frog has already surpassed Battleground-like mobile games and Honor of Kings, been ranked as the Top 1 free mobile game on AppStore. At the same times, its download times have risen to 1.1 million, and its ratings has kept around 9.9 out of 10. On Bilibili.com’s game Center, more players have tagged Travel Frog, instead NetEase’s Border Travel as “interested”.

However, nobody had expected that a tiny mobile game developed by a less-known Japanese game developer would rise into so much popularity. From every aspect, such as interface and game play, the game is quite simple. There’s simply not many things for game players to do, except for naming the frog, harvesting clovers and waiting. Compared with “Boyfriend Makers”, the “virtual boyfriend” game that just won millions of female game players in China, this game is too simply and minimal. The only difference is that it might be a little cuter in terms of character design and game interface.

How could a game like this share popularity with games such as “National Husband”? As a matter of fact, almost every female Chinese mobile game player has named a frog of their own, been busy harvesting clovers and anxious for travelling postcards sent back by their own frog.