$1 Long Island Iced Tea from Applebee’s: Drink Deal Won’t Save Dying Restaurant

When your restaurant is struggling to attract customers, how do you turn it around? What about selling alcoholic drinks for $1? In October, the troubled Applebee’s restaurant chain decided to offer $1 margaritas called “Dollaritas”. This promotion apparently worked well, aside from some criticism that the drinks didn’t seem to contain much booze. And after recently suffering a greater than 6% decline in same store sales and having to close 100 of its locations, the restaurant chain decided to double down.
Now, for the month of December, you can get a $1 Long Island Iced Tea from Applebee’s. The chain apparently took the low alcohol criticism to heart because it chose a cocktail for this drink deal that includes five different kinds: vodka, rum, tequila, gin, and triple sec (orange liqueur). The drink contains no tea, but just enough cola to give it the same light brown hue.