In previous years, we have read "success stories" about how Obama and some other politicians used social media to win the election, in the form of articles or books. But, frankly, no successful use at the Trump level. With the Cambridge Analytica branded election campaign before the election, with the post-election tweets and other messages.
The Cambridge Analytica case is a phenomenon in itself. Americans, who are opponents of Trump and most of whom have higher education levels, only realized the incident after Trump was elected. More precisely, Cambridge Analytica, the day after Trump was elected president, on November 8, 2016, when he announced that he contributed to both Brexit and the Trump election as a success.
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