Social media marketing is changing its focus towards user experience. How does this influence the role of the social media manager? It is the million dollar question that you are about to answer.
With more than 145 million daily active users, Twitter should be part of your social media marketing strategy. It is the fifth most popular social network and is a gold mine of knowledge and opportunities for customers to build your brand, drive sales and gain followers.
Not all companies know the benefits of social media marketing. By the way, 50% of small businesses don't use social media to promote their business. That is an alarming situation, even more worrying is that 25% also do not plan to use social networks in the future.
It is important that social media managers really understand the brand and the target audience. Take the time to find out about the customer journey in your company.
Ask how you can create content, engagement and support strategies that align with the different stages, from brand discovery to call to action.
Don't just spread company updates or share fun content. Use Twitter to strike up conversations and build deeper engagement around the topics that matter most to your audience. You can try the following tactics:
Ask questions
Organize Tweet chats
Use Twitter polls
Respond to followers' content
Benefits of using Twitter in social media marketing
Brand
If you continually share good information through your tweets, people will start to know your name on Twitter and share your posts. Therefore, your brand, company name will start to be recognized in your industry, thus creating a reputable business name.
Link building
For example, let's say you get a thousand shares on a blog post because it contains solid content. Some of your followers who see your post may write similar content and link to your original post as a source.
Search engines will notice that your content has been linked to a good amount and will (hopefully) rank your post above the competition. Google and Bing also show tweets in search results. This feature is most relevant to trending topics.
Build stronger relationships
Many of your customers are probably already on Twitter, or eventually will be. This means that you should be too! Twitter allows you to send short, quick messages called tweets to your target market.
If you provide customers with valuable information, they will visit your site again and will take your business more into account and they will surely buy the products or services you offer.
Improve organic traffic
Social media marketing has a strategy in which you must include attracting users to your website. Tweets that link to blog articles, for example, will generate incoming visits, allowing Google to rank your site higher.
Tracing
Twitter is also an excellent source of news for your business. Monitoring what consumers say about your product, brand, company or service is a tool that cannot be accessed before social networks.
Additionally, the ability to respond directly and immediately to someone is vital to building trust with your brand. Also, it is always beneficial to know what is happening in your industry and to explore your competition.
Tips for social media marketing
Make a content calendar
Planning your content takes a bit of time up front, but ultimately saves you effort and stress later on. You'll be glad you did when you're not struggling to come up with an original and witty tweet for #DiadelasMadres at the last minute.
A social media content calendar is useful for aligning the content you are posting, spotting potential gaps and conflicts that you can address. It also helps you plan ahead and will help you seize opportunities for timely or interesting content.
Measure your impact
Once your social media marketing strategy is underway, you should regularly evaluate your efforts and check your progress against the SMART goals you set.
There are tons of metrics at your fingertips, including vanity metrics that aren't always meaningful. So take a look at what metrics really matter. Getting a lot of retweets of a funny meme is great, but did any of them translate into conversions or sales?
Collecting meaningful data will help you demonstrate the value of your marketing efforts and provide you with information that will help you refine your strategy over time.
Use #Twitter #Hashtags to increase your reach. Also, you could use #hashtags on #Facebook #Linkedin & on #Pinterest too. One example of smart tag is is #AlHartmanRealEstate. Al Hartman
The hashtag is a powerful tool that can connect a group of like-minded people through social media. It's an easy way to dramatically increase your reach.
Using a hashtag is free, so why wouldn't you want to use it? Especially considering that tweets that include 1 or 2 hashtags are 55% more likely to be retweeted.
Remember that it is important to note that more hashtags do not translate into more engagement. Too many hashtags will devalue the strength of your message and it will be lost quickly.
Keep your followers happy
Customers now expect companies to handle their requests through social media. A strong investment in customer service can build meaningful relationships between your company and your customers. And with social media, the customer service challenge remains as demanding as before.
Social networks allow immediate interaction and customer feedback. Businesses can also respond to your customers immediately. Many people use social media to ask questions about products or services, having a customer service strategy on social media is extremely important.