Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts.

Like the popular saying, the advertisement is the wheel of business. The Advertisement has revolutionized nowadays such that medium of advertisement has gone more than the traditional paper, radio and television advertisement. Thre are now more of digital advertisement even more than the television. Digital advertisement also known as internet marketing is when a business or company make use of the internet to deliver promotional messages to potential customers. One of the most promising segments of Digital advertisement is the Programmatic advertising, this particular segment has changed the way advertisements are purchased. While traditional advertisement requires human to human interaction the programmatic advertisement, software is used to automate the buying, placement, and optimization of media inventory via a bidding system.
With this ease in purchasing and placing ads, the internet marketing or digital advertisement still face a different kind of problems. Companies pay a lot for adverts to be displayed and for advertisements slots, but they don’t really get the returns on their advertisements. This is mostly caused because of fraudulent statistics are shown to advertisers and fake clicks, publishers too on the other hand receive lesser rewards for their work and consumers are not satisfied with what they see.

UBEX THE BLOCKCHAIN BASED SOLUTION

Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.
With Ubex advertisements that are provided to consumers will only be based on their interest, this will surely help advertisers to reach their target audience and they will be able to get the returns they desire on money spent on advertisements.
Ubex plans to solve the problem of trust in the digital advertisement by utilizing the blockchain smart contract. That means payment will only be done when targeted actions by users are completed, no more fraud statistics and no more fraud clicks.

ADVANTAGES OF UBEX

ADS PURCHASING EFFICIENCY
Ubex’s advertising purchasing algorithms lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

BLOCKCHAIN SMART CONTRACT TO REDUCE FRAUD
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship between advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairness and interesting model for advertisers.

UBEX TOKEN AND WALLET

The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

TOKEN DETAILS

Token	UBEX
Price	1 UBEX = 0.00001 ETH
Bonus	Available
Bounty	Available
MVP/Prototype	Available
Platform	Ethereum
Accepting	ETH, BTC, LTC
Minimum investment	0.01 ETH
Soft cap	4,000 ETH
Hard cap	24,000 ETH

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