3 Introduction
4 Problem
5 Solution for Instructors
6Solution for Students
7 Product
8 Market and Growth Dynamics
9Monetization
10 B1 Token
11Funding Campaign (ICO)
12 Distribution of Funds
13 Team
14 Contacts
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Introduction
BeOne — is an innovative decentralized online education platform that enables people to make money by sharing skills, knowledge and experience.
Earn more! We offer a wide array of monetization methods and the lowest commission for instructors in the industry (10%)!
Pay only for the modules you need rather than for the entire course!
Take part in webinars and consultations 1:1 and get immediate answers to all your questions!
Search for like-minded people and join interest groups. Learning together is more fun!
Why We Decided to Run a Funding Campaign
Online education market accounts for about $165 bln. Even with a market share of 0.1%, you can make a whopping $165 mln. a year!
By using raised funds, we'll be able to gain a foothold in the market, attract high-quality traffic, develop our online platform and mobile apps for iOS and Android, and attract top instructors from other platforms.
At least 50% of funds will be spent on marketing. The biggest part of the money will be used to attract traffic through target ads on social media, CPA networks, and Google Adwords.
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Problem
Compared to conventional education methods, online platforms feature a number of benefits.
Nonetheless, they have some drawbacks.
Students need strong motivation to complete a course
According to statistics, only 10% of students complete their courses on Udemy and Coursera.
The main reason behind this problem is that users have to learn mostly by themselves.
This calls for dedication, self-discipline, and high sense of responsibility. Few people can balance their workload and maintain a good work pace.
Lack of personal contact to teachers and fellow students
Using online education platforms means having little contact to teachers and other students. Online education fails to give users the opportunity to develop teamwork skills, social skills, and self-confidence.
Publishing a course is costly
Nowadays, online platforms are unwilling to support course authors. Furthermore, publishing courses is not free. For example, Udemy charges instructors about 50% of their earnings for using the platform.
Language barrier
Most online platforms and courses are in English. Plus, instructors teaching the courses are mostly English-speaking. If you don't speak English, you'll hardly be able to do a course. Users with intermediate level of English may fail to understand some important explanations, which makes learning less effective.
Courses are low quality
Other platforms offer lengthy courses that take 9 hours to complete, on the average.
They require a good preliminary knowledge of the subject which is something few users have.
Plus, a student has to pay for the entire course rather than for information they find useful.
It would be way better to spend money on the knowledge a student really needs.
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Solution for Instructors
Low commission
According to our business plan, publishing a course on our platform will only cost 10% of an instructor's earnings. BeOne will bear all costs related to promotion, transaction processing, and website support.
More monetization methods
Instructors will have a unique opportunity to benefit from cross-selling by holding webinars and individual consultations to interested users.
Cutting-edge tool to create courses
Online platform BeOne will offer a unique WYSIWYG tool to create various courses in an easy and fast way. This will reduce the time needed to prepare educational materials.
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Solution for Students
BeOne will give students a chance to explore wide learning opportunities:
Interactive videos and tasks
Instructors will be able to create videos and expand them with various tasks and quests.
After reading a chapter, a student will need to answer the questions contained in the video.
This will show whether a student absorbed and understood new information. Plus, it will help users reinforce new material.
Custom recommendations
By analyzing user behavior, the platform will be able to track user interests and offer them relevant content.
Consultations 1:1
Instructors will have the opportunity to provide individual consultations. This practice builds trust between a teacher and a student and creates a friendly atmosphere that encourages learning. During a consultation, a student will be able to get exhaustive answers to any questions. The cost of an individual consultation is set by an instructor.
Webinars
By using “Live” function, instructors will be able to do live broadcasts for their students.
For users, this is a great chance to get useful information without leaving the comfort of their homes. After the broadcast, students will be able to ask the instructor important questions.
Searching for like-minded people & joining interest groups
Users will have the opportunity to join interest groups, both public and private, like they do on social media. User search by gender, demographics, and other parameters will be available. This is a great way to socialize and share useful information.
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Product
The Alpha version of the platform is developed already and is in the stage of Internal testing.
The user interface with basic functions is available on our website — https://be-one.co
Open testing of the platform will be conducted after the funding campaign (ICO).
- Participants of the funding campaign will receive early access to the testing as soon as possible.
At the moment we are working on the Beta version of the web platform and mobile app for IOS and Android. They will be presented to the general public in December 2017.
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Market and Growth Dynamics
According to statistics, in 2015 the global online education market accounted for $165 bln.
It is expected to grow by 5% a year and reach $240 bln. by 2023.
Over 400 mln. educational videos on Youtube.
Over 50 mln. users do courses on Coursera, Udemy, and other platforms.
Over 20,000 instructors publish their courses on Udemy.
Udemy instructor makes $8,600 off one course, on the average!
Competitors
Year of
Investments
Number of
Number of
Monthly traffic
Users that
launch
courses
users
complete a
course
Udemy
2010
$48M
48K
15M
54,3M
6%
Coursera
2011
$85M
2K
24M
32M
4%
Skillshare
2012
$11M
15K
2M
3,88M
15%
Udacity
2012
$55M
50К
1,6M
13,08M
9%
Curious
2012
$22.5M
25K
N/A
264K
18%
Sources: IBIS Capital, GSV Advisors, Eduventures, IndeBox Marketing, Ambient Insight, ThinkEquity Partners, Docebo
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Monetization
Payment per transaction
Instructors
Supply Demand Students
All the transactions will be performed via our payment system on https://be-one.co and/or with the help of the mobile app.
BeOne charges instructors 10% on each course, webinar or individual consultation purchased by a user.
Price for the content is to be set by instructors themselves, who will also be able to offer fragments of their videos and demo consultations for free before user makes a final decision. Moreover, instructors will have an option to publish a completely free content asking for donations in return.
The project has a big, scalable potential. The only condition critical to its growth is an ever-increasing flow of new instructors and students. As the base of both instructors and students will be growing, we'll scale out our business.
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B1 Token
Name BeOne
Ticker B1
Max. number of tokens
10,000,000
Platform Waves
B1 is a cryptocurrency that will be used to make purchases on our platform. Wide opportunities are the main reason why we chose WAVES as the best solution for our business.
WAVES offers a number of advantages. Along with having an intuitive, easy-to-use e-wallet, it allows users to make payments in conventional currencies.
Benefits for token holders:
Special offers and rewards
We'll organize weekly offers and giveaways among token holders.
Students will have a chance to win promo codes to purchase courses on Be One.
Tokens will trade exchanges
We're doing our best to make our token tradable on most cryptocurrency exchanges.
Voting
In their personal account, each token holder will be able to vote on all major issues concerning the project development.
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Funding Campaign (ICO)
ICO begins on August 28, 2017, at 12:00 MSK (UTC +3:00).
ICO ends on September 28, 2017, at 23:59 MSK (UTC +3:00) / or once the planned target is fulfilled (meaning that 9,000,000 tokens are sold).
Investor’s account with a control panel is available on https://ico.be-one.co
Following our funding campaign, we'll issue total amount of 10 million B1 tokens.
90% of tokens will be available to our investors. The remaining 10% will be kept in the BeOne Fund to be distributed among team members as bounties.
We will continue our work on the project regardless of the results of the campaign. Our priority is to bring the platform to users.
Investors will be able to purchase B1 in exchange for BTC, ETH, LTC, DASH.
A week after the ICO is over, investors will be able to withdraw their tokens to their Waves wallet or keep them in their personal account till B1 starts trading on exchanges.
All raised funds will be received and kept in multisignature wallets.
Within the first 3 hours of ICO, tokens will be available with 50% off.
Within the following 72 hours of ICO, tokens will be available with 20% off.
Token price $0.50 (USD)
Token price in BTC, ETH, etc. Equivalent to amount in USD
Planned target 9,000,000 B1 or $4,500,000 USD
Maximum number of tokens for 9,000,000 B1
investors
Maximum number of tokens for 1,000,000 B1
BeOne Team
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Distribution of Funds
BeOne will use the entire amount of raised funds.
In our blog, we'll publish weekly reports on how the project is progressing.
Budget share
Development Marketing Operating Attracting
expenses instructors
20% 50% 10% 20%
Stages
February 2017: Concept development, market research
March 2017: Start of web application development
June - July 2017: Internal testing, preparation for fundraising
August - September 2017: Fundraising
October 2017: Open testing
December 2017: Public Beta versions of web platform and mobile app
April 2018: Full launch
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Team
Alexey Goncharenko
Founder, CEO
Graduate of Higher School of Economics.
7+ years in online marketing.
Used to work at one of the largest banking companies of Russia as Online Project Manager. Blockchain Evangelist. Has successful crypto-portfolio.
Vladimir Dorokhov
Co-Founder, TD
Graduated from the Computer Science faculty at Peter the Great St. Petersburg Polytechnic University.
Has taken part in development of dozen successful projects for such clients as VTB, Expedia, Philips, Ferrero Rocher, etc.
Maxim Nikitin
Senior Web Developer
Specialist with significant practical experience in development and support of complex and high-demanding projects.
Worked with companies from Western Europe and Asia as a freelancer.
Firmly believes in blockchain technology.
Kristina Smirnova
Head of Marketing / PR
Involved into online marketing scene since 2011. Spent three years as Social Media Manager at a leading advertising agency in Moscow.
Venera Sabitova
UI/UX Designer
Graphic designer with more than 4 year work
experience at advertising companies.
Constantly improving her skills and
qualification, searching for new horizons in
web design, branding, polygraphy, photography,
iconography.
Together we are — BeOne Team.
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For more information, visit https://be-one.co or email [email protected]
