I found and inspired by this article The Brand power: a great USP - authored by PID Sunil kumar R in the book of LIONS club's April month edition.

IMAGE IMPACT IDENTITY- SOURCE: BROAD BAND YOUR BENCHMARK

The Brand power: a great USP - Book authored by PID Sunil kumar R

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The Brand power: a great USP( unique selling proposition)

Whether you believe, that you can, or you cannot; both times you are right.

Man makes the standards and these standards govern his efficiency. the implausible happenings all around us, have narrowed the options available for people raring to be successful, giving us only two choices: progress or perish. We no longer have the choice or freedom to remain content with limited achievements in a c2c (competition to creativity) driven society. If‘to survive’ has to translate into ‘toexcel,’ then the demands to demonstrate astonishing performances, are easily expected from people who have places to go. Desperately trying to suggest in this vibrant world of difference …that, excellance is only a beginning.

It is up to us answer “can I, or, “can I not “Then deliver these performances, and either way prove right- for if I can, I have two people with me. the first one is myself, and the second one is my attitude. And when I can’t, I have no one-not even me! -for slow but slow but sure extinction is a certainty for non-achievers.

Reasonableness is not always in trying to find the logical answer to ‘cut my coat according to the cloth ‘anymore.Perhaps, it is in identifying the ways to stretch my potential that suggests, ‘Why not earn a bigger piece, and foreither I dance well or leave the floor. ‘Adapting the world to my approach in life is no more unreasonable when the stakes involved demand consistency of performance and steady improvement.” How am I to blame? - The standards I thought were adequate aren’t any more relevant and thus such shift is inevitable” is a definite situation with most of us.

The new paradigm is based on a new ‘value indicator,’ which is now being compared with other similar indicator.Indicators like,”what’s the – PE ratio; or the market Depth; or the pace of Growth; or the Distribution (Network) worth? How evolving are the products?” and many similar questions, which are relevant to the prevailing scenario, from judgment that support ascertainment of true value.

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These and many similar paradigm governing successful people , demand from individuals and organization , USP’s – unique selling proposition , which reflect confidence and enhance image to suggest to the outer world – that in us are performer . Performers, who have the zeal to power passion in people, and to exhibit awe-inspiring performances,.

Do you figure in the list of splendid performers?
Or, do you desire to be someone to reckon with?
What is your USP, and if you don’t have one, are you getting ready to start grooming one ?
Undeniably , the answer is in the affirmative . No matter who you are – a professional; an executive; businessman; a leader; or an industrialist. You may be either representing yourself or your organization. If you have the passion to push your value up the scale , you’ve got to make it happen before the buzzer rings and the alarm declare it’s time up!

Thinks about what people are doing on facebook today . they’re keeping up with their family but they’re also building an image and identity for themselves , which in a sense is their brand . they’re connecting with audience that they want to .