In the wake of the COVID-19 pandemic, unified communications and collaboration (UCC) have emerged as a crucial tool being adopted to make a seamless transition to remote working. With the rise of the hybrid-remote scenario, cloud communications technology continues to persist as an essential component of businesses, contributing to the growth of unified collaboration platforms.
For example, in November 2021, RingCentral introduced a set of phone capabilities to Microsoft Teams, geared towards enabling customers to choose between the RingCentral dialer integration or a direct routing solution and give them access to voicemail, SMS, and others. Other business communication providers like Zoom have been witnessing a significant increase in the number of users, helping the unified communications & collaboration (UCC) market to grow exponentially during the height of the lockdown.
In keeping with this, telecommunications and software-as-a-service providers have been introducing varied unified communications and collaboration tools to support new ways of working amid the pandemic.
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In recent years, the deployment of unified communications has surged considerably, with businesses investing more in hybrid working models as well as launching multiple cloud services during the pandemic. For instance, in November 2021, Tata Communications launched GlobalRapide, a UCaaS (unified communications as a service). This solution was designed to help enterprises simplify migration, identify collaboration platforms, and deliver enhanced communications management, in addition to end-to-end visibility, reporting, and monitoring of collaboration solutions.
To attract customers, boost revenue generation and expand across the globe, software companies are making significant strides with new flagship product launch strategies and other activities. To cite an instance, in February 2022, GoTo unveiled an IT management support platform, GoTo Resolve, developed to simplify SMB IT support and management. The company also rolled out a new experience for its GoTo Connect, bringing its collaboration solutions in a secured unified app. The app includes meeting, telephony, training, messaging, and contact center capabilities. Moreover, it features WebChat widgets, Facebook integrations for the customer-facing teams, and cloud-contact-center-as-a-service for SMBs. This launch of a secured app for collaborations could strengthen the unified communications & collaboration (UCC) market expansion.
Prominent electronics products manufacturers have been focusing on developing new solutions to deliver a seamless, accessible, and convenient business environment. LG Electronics, for example, launched its LG One:Quick series in December 2021. This series includes One:Quick Works, an advanced 55 4K UHD video conferencing touch display and productivity tool, designed for use in conference rooms, huddle rooms, and other workplace environments. This initiative taken to address the requirements of home and office applications could favor the unified communication and collaboration vendors over the years.
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Since collaboration emerged as a useful strategy for businesses during the coronavirus pandemic, the delivery of robust and secure communications platforms has become prominent. For example, in April 2021, Neos Networks revealed the introduction of its cloud-based UCaaS solution for UK businesses, delivering an enterprise-grade, secure, robust, and reliable platform. This solution includes contact center capability and has been made fully interoperable with other market-leading solutions such as Microsoft Teams. This interoperability can provide ease of use for organizations that are looking to add functionality and replace the setup of their existing conferencing tools.
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