Whenever someone steps outside of society's current "norm", it threatens people within the norm. Their immediate reaction is to ridicule the "abnormal" behavior so that they no longer feel threatened by a new paradigm. Any break from the system must be punished.

So you'll see everything from authors writing articles ridiculing minimalist living, to towns/cities even outlawing it because the tiny homes aren't tied in to public water/sewer/power systems.

Anything to keep the sheeple in line, dependent on the system, and not thinking for themselves.