I suppose you could start by making a guide and hopefully it will get attention. It's a pity that when it comes to tech, a lot of excellent products and services remain unappreciated because their benefits and usage are not easily explained to "outsiders". A very good example is how Linux had a sort of a bad reputation of being weird, not easy to use, not being fully stable. It's only when one actually uses it for a while that they realize it is actually one of the best things that ever happened to the world of software.