Submissions to the Visibility category must now include proof of engagement as per metric set in the rules. These metrics may change in future rule updates.
This is for visibility category I guess. I am not clear about what it means to contributors.
RE: Utopian Rules Update #11: Critical Update to Utopian Rules
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Utopian Rules Update #11: Critical Update to Utopian Rules
I recommend you read the rules in full - the engagement metrics are there. Any marketer knows views only mean something in video ads. So we now request proof of engagement on campaigns to ensure they are effective and not randomly executed by amateurs unfamiliar with online advertising strategies.
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