Apple may discontinue iPhone X around July-August

If you've been debating whether to buy an iPhone X, you may have just been scared out of your decision. On Friday, the king of Apple analysts, his majesty Ming-Chi Kuo of KGI Securities, predicted Apple will soon be discontinuing the iPhone X, according to a recent AppleInsider report.

According to Kuo, Apple plans to stop selling the iPhone X when new iPhone models are released in September, in part because sales aren’t living up to expectations. On the surface, this would be an odd move for Apple, which has in the past continued to sell previous-generation flagship iPhones each year when new models are released. But if you dig a bit deeper, the move would make plenty of sense.

Kuo is almost always accurate when it comes to Apple’s plans. But in terms of the company’s strategy, he has a much worse track record. The analyst’s sources are at various companies in Apple’s supply chain, rather than at Apple itself. This is why Kuo knows things about products Apple sells — they’re built by third-party companies out of parts supplied by other third-party companies — but not much about what’s behind Apple’s decisions.