Is there a place for vegan and cruelty free makeup brands in this world?
Yes, more than ever, as consumers are increasingly aware of the problems caused by the beauty industry.
When it comes to cruelty-free makeup brands, consumers' position towards animal welfare is at its highest, to a point where labels have started to put an end to product testing on animals.
As a direct result, more cruelty-free and vegan beauty brands are launched every day.
In support of them and you, the ethical consumer, I'll introduce you to the best cruelty free and vegan makeup brands approved by stylists.
There's no need to compromise again – look fabulous while upholding your moral stance.
1. E.L.F. Cosmetics
If you're looking for a flawless finish, this is the brand for you.
E L F Cosmetics' stands for "Every eye, Lip, and Face."
From all the vegan brands on this list, E L F Cosmetics has, in my opinion, the best eye shadow out there.
From the brand's extensive range, the best selling products include the Liquid Matte Lipstick, Contour Palette, the Baked Highlighter, and pigmented lipsticks.
You'll find gift sets and makeup accessories such as sponges and brushes.
They also have a whole skincare line of moisturizers, makeup remover, and hydrating masks.
You can indulge and pamper yourself with E.L.F. products without breaking the bank!
2. Herbivore Botanicals
Chances are you've seen Herbivore's gorgeous packaging while scrolling Instagram, but the brand has more to offer than just being extremely photogenic.
It was founded by a couple - in their kitchen - dedicated to creating products with no filler.
That's why, every ingredient has a purpose in Herbivorer's products.
The result? Super-potent skincare products, from organic, food-grade ingredients.
Its range of oils put Herbivore on the map, but we especially love its exfoliators.
Try the 'Blue Tansy Resurfacing Clarity Mask' for serious exfoliation with a side of skin-soothing ingredients or the 'Prism Exfoliating Glow Serum' for a more gradual glow.
3. Code Beautiful
Back in 2014, when Code Beautiful was launched, it was one of the few beauty brands that could say it is 100 percent free from animal ingredients.
Ever since, the brand keeps innovating and creating new products such as CODE FFL (Forget Fake Lashes), a pre-mascara plumper that's going to fatten and lengthen your lashes to the next level.
Granted, Code Beautiful doesn't have an extensive offering, but that's good.
It means more care's gone into creating the star products you'll find in its online store.
4. FLOWER Beauty
Started as a passion project by the American actress Drew Barrymore, FLOWER Beauty is a cruelty-free makeup brand of the highest quality.
I've found all Flower Beauty products to have an affordable price.
Moreover, I love that the label donates parts of the profits to female empowerment causes.
So if supporting other women and animal welfare resonate with you, make sure you choose Flower from now on.
5. Rare Beauty by Selena Gomez
With a stunning vegan makeup line, Rare Beauty by Selena Gomez has a great goal in mind.
When interviewed, Selena said that the brand exists to break down unrealistic perfection standards.
The colors are soft and natural, delicate, and beautiful.